The Four Key Skills of Automotive Business English

July 1st, 2011 by admin No comments »

A Japanese businessman (or a Korean, a Chinese, or any other non-English speaker for that matter) working for a global organisation that make cars or parts for cars needs to acquire four key skills if he want s to master English as a Foreign Language. Here we consider what these skills are, and how they might be of use in the marketplace.

1. Reading

The first things that leap to mind are e-mails. In-boxes around the globe are inundated daily with huge amounts of written information – bosses, colleagues, customers and suppliers all wanting you to know something and usually to do something about it. Then there are reports submitted by overseas colleagues – so often in a different language to your own. When the executive travels there are signs, notices and written information coming at them from every angle, 24:7. So our businessman needs to learn to read English.

2. Writing

Then he needs to be able to write – simple answers to those mails: “please accept my apologies for the late response to your mail – I have been away on a business trip since last week. I will deal with your enquiry immediately”. Writing is also needed to fill in forms – starting with visa applications, immigration forms and all the bureaucracy involved with trips to a foreign land. Then come reports, business letters, and notes for hotel staff and new friends. Our businessman needs to be able to write English. These first two skills are often easier for people to master – they can be practiced at their own pace – time can be taken over understanding – bi-lingual dictionaries (now in electronic format too!) can help make sense of things. The second two need more confidence and practice, and this is where a good teacher really is worth the investment.

3. Listening

There are so many ways to practice this skill, and from it comes the fourth, speaking, which will be the real mark of progress for the learner, and the proof to his bosses (the investors) of the value of their investment! Spoken English flies around the world – you hear it on planes, at airports, and once you’ve landed in the English speaking country you hear it everywhere in all it’s shades and colours! Watch a movie, hear a song: Hollywood and Nashville have an international audience! For the businessman good listening skills will enhance his ability in negotiation and information gathering.

4. Speaking

This is the difficult one, but once mastered the most important – especially in meetings with international partners, customers and suppliers. The only way to learn a foreign language is to speak it with a sympathetic teacher. Be prepared to make mistakes and to be corrected. As you progress, the corrections will slowly disappear, your confidence will increase. Talk about things that you love (family, holidays, sport, and music – anything but work), relax, enjoy, and learn!

Andrew is a qualified TEFL (Teaching English as a Foreign Language) teacher, with 15 years experience of the global Automotive Industry as a Sales manager with an International component and systems supplier.

Indian Automobile Sector

June 28th, 2011 by admin No comments »

Last year, 2.6 million units of new cars were produced in India. This made the country the seventh largest auto market in the world. In the continent of Asia, India is the fourth leading exporter of cars, after Japan, South Korea and Thailand. It has been projected that in another 40 years, the Indian automobile sector will top the world in car production and around 611 million automobiles will be plying on the Indian roads.

The economic liberalization in India that happened in 1991 brought in an increase in competitiveness and a relaxation in restrictions. Post 1991, the Indian car market has been displaying steady growth. Many Indian automotive majors like M&M, Maruti Suzuki and Tata Motors expanded their base both in India and abroad. The Indian automobile sector’s healthy and financially viable growth led to the internal development and also gave rise to noteworthy India-specific investments by multinational car makers. In February last year, the monthly sales of passenger cars in India had exceeded 100,000 units.

Post Indian independence in 1947, the Government of India and the private sector too launched several programmes to build an auto industry, but in vain. Noticeable changes began only in the 1970s, and that too, only in the truck, tractor and two-wheeler automobile sectors. Cars were still considered just a luxury and not a necessity. Luckily, Japanese manufacturers slowly made their entry in the Indian market finally leading to the set up of Maruti Udyog which is now known as Maruti Suzuki and is the largest selling automotive major in India. Many other car makers soon made their entry on Indian roads.

It was in the 1980s that the car industry started seeing growth. There were many global automotive majors coming to India with intentions of building joint ventures. Everybody smelt the potential that the Indian automobile sector possessed and wanted to explore it further. Several Japanese car makers launched joint-ventures for building light commercial vehicles too.

In recent times, India has appeared as one of the largest manufacturers of small cars globally. India’s sturdy engineering base and proficiency when it comes to production of affordable, fuel-economic cars has led to the expansion of production facilities of various car manufacturers like Hyundai, Toyota, Nissan, VW and Maruti Suzuki.

Two years ago Hyundai alone had exported around 2,40,000 cars, all made in India. By next year, Nissan plans to export at least 250,000 units produced in its plant in India. GM too has great plans for India. The car maker’s Indian subsidiary, Chevrolet has been doing real well and GM wants about 50,000 cars manufactured in India in a year’s time. The sales figures for almost all car manufacturers in India have been displaying an all-time high and this has been projected to grow further.